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Key West reports that cruise ship passengers are down but city revenues are up, according to this August 1 West Citizen article.  Let's look at the math:

32,924 fewer people came... and disembarkation fees went up $2.60.  Yet the gain in revenue is almost twice 2.60 times 32,924.  Interesting.  Maybe further decrease will further increase revenue.

Cruise ship passengers down, revenue up

BY TIMOTHY O'HARA

Citizen Staff Writer

KEY WEST — The number of cruise ship passengers calling on the Southernmost City dropped by 4 percent, 32,924 people, so far this fiscal year, but revenues are up by $166,152, records show.

The passenger counts dropped between September and June compared to 2002-03, but the revenue increased by 5 percent because the city increased disembarkment fees from $8 to $10.60 beginning in January.

The city saw a drop in cruise ship passengers this year as the Navy began an 18-month dredging project of the main shipping channel near the Outer Mole Pier. The Outer Mole Pier saw 31,362 fewer passengers because of the closing of the pier. The pier is slated to reopen this fall.

The city's other pier, Mallory Square, saw a decrease of 33,994 passengers. The privately owned pier behind the Hilton, for which the city receives 25 percent of the disembarkment fees, saw an increase of 19,383 passengers, records show.

The city Port Operations Department shuffled cruise ships around, fearing a drop off in revenue, and took $560,000 from reserves to accommodate the Outer Mole Pier being shut down.

Port officials exceeded limits on the number of ships that can call on Pier B behind the Hilton to help generate revenue for the city and recover from losses during the Outer Mole closure.

A lower passenger count and increase in disembarkment fees is an idea that groups like Last Stand and Livable Old Town have been lobbying the city on for years.

The groups have asked the city to get to a point where they can keep a manageable level of cruise ship passengers, charge a reasonable fee and not price themselves completely out of the cruise ship market.

"I think anytime you see the impacts of the cruise industry lessened and the positive impacts maximized it is a good thing," said Amy Lachat Lynch, board president of Last Stand. "The city should be managing the cruise industry, not the other way around. I think we are making progress on this."

Having fewer passengers also provides a better visitor experience, shorter lines for attractions and less-crowded streets and shops, Last Stand member Elliot Baron said.

"In their own voices, passengers have complained about how overcrowded Key West has become," Baron said, citing a Web page that posted cruise ship passengers' comments. "The city and visitors would be better served by a $2 increase and having 600,000 passengers a year."

The city is expecting 521 cruise ship port calls bringing in 951,288 passengers in the 2004-05 fiscal year, which begins Oct. 1. Those figures are based on a 99 percent occupancy on the cruise ships.

The city pays roughly $9 million in direct expenses for cruise ships, which include security, pier maintenance and port staff salaries. The city pays another $3 million in indirect expenses, which include public works and emergency and police services, records show.

City Commissioner Harry Bethel had proposed increasing disembarkment fees by 50 cents to make up for shortfalls in the budget.

The City Commission agreed to raise disembarkment fees by 60 cents to meet increased security standards handed down by the federal government and has until September to decide whether to increase them another 50 cents.

Florida-Caribbean Cruise Association President Michelle Paige reminds Key West officials that this would be the second straight year the city has hit cruise companies with a sizable increase and cautioned them about pricing themselves out of the market. Paige called last year's $2.60 increase excessive.

"I guess they will have to wait to see what next year's disembarkment totals look like," Paige said.

tohara@keysnews.com

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