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This guest column by Elliot Baron, on the recently-delayed Plantains lease, takes a look at Ed Swift's numbers.  The column was in the September 22 Key West Citizen.

Reviewing the figures shows entrepreneur's leases seem sweet

Elliot Baron

Guest Columnist

Reading Ed Swift's pumped-up justification of his offer to rent the Plantains property from the city of Key West for $1,000 per month gave me new respect for the man -- as a writer of fiction.

First of all, I want to say that I thought the cartoon in question was very funny, because it lampooned a public figure as well as the general perception that he was out to get yet another sweetheart lease on public land.

It is a perception that is substantiated by an analysis of the numerous leases he already holds and his insatiable appetite to acquire more.

Ed's irrational lease justification begins with a mortgage figure that's even more cooked than last week's black beans. He writes, we assume with a straight face, that the mortgage on a $1.25 million building is $13,000 a month. This is only true if he finances 100 percent of the cost at an interest rate of slightly over 11 percent.

Ed needs to find a new banker. Commercial loans are presently going in the range of 6 1/2 percent. That $13,000 monthly payment immediately drops by more than 25 percent, to $9,319, using today's actual interest rate.

But Ed's argument doesn't end there -- it continues to wend its way on a magical mystery tour into the foggy world of misrepresentation. As a landlord himself, Ed knows better than to include taxes in the rent. All commercial leases in town are "triple net." That means that in addition to rent, the tenant is responsible for all taxes -- property and sales taxes -- insurance and maintenance.

One of the tremendous perks of a $1,000-a-month rent is that the tenant would only have to pay $75 a month in state sales tax. Compare that to several comparably sized restaurants at the bight that pay up to $20,000 a month in rent and $1,500 a month in sales tax. That's a real cash savings over 20 years of $342,000 on sales tax alone.

It's a little bit hypocritical to accuse The Citizen of misrepresenting the facts and then set the record straight with a bunch of hooey, but since Ed challenges us to review the numbers, let's do that. Let's take the real mortgage figure, based on the inflated loan, which covers 100 percent of construction costs, and add the $1,000 per month rent to the city.

We come up with a rental payment of $10,319 for a restaurant of 5,000 square feet and eight affordable apartments that can rent for as high as $1,200 per month.

Projected revenue for the project would be a little under $10,000 per month for the apartments and about $12,500 per month for the restaurant, assuming a conservative lease price of $25 per square foot annually and no percentage of sales.

Do the math. Even with the taxes factored in, the property spins off a positive cash flow of over 45 percent of gross on an investment that is totally financed. Let me call you Sweetheart.

But Ed claims he has been further maligned. Specifically, [he says] that his other leases are top performers, and that options are against the law. The last claim is truly ironic, because while options do appear to violate the city charter, that doesn't stop him from continuing to benefit from them.

In fact, in July of this year, a 25-year option commenced on a significant parcel of prime public property that he leases near Mallory Square, at rent that is substantially below comparables. In fact, in an area where rents are more typically $40 to $60 per square foot, the Shipwreck Historeum pays only about $8 per square foot based on its low revenue performance

If that wasn't bad enough, Swift has been substantively late on his franchise and lease payments to the city for the entire past year. On two occasions, his payments fell behind as far as five months. He almost caught up a couple of times, only to fall behind again. In April, he paid the city over $400,000, all of it past due, without a single dollar in penalties or interest. He fell further behind in May ... Yet in spite of being seriously in default of his lease, he was allowed to commence a 25-year option.

The city might not be writing any new options, but they might as well be. Their lease ordinance only permits the current tenant to negotiate with the city for a new lease, rather than open the door to alternative proposals that could provide greater benefit to the city. The end result is no different from Ed's 50-year, no-bid lease.

I hope this has shed some additional light on the Plantains proposal as well as some of the other leases that Mr. Swift claims have stood up to public scrutiny.

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