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Labels are not only misleading, they're counterproductive.  Can't one be "pro-tourist" and yet believe we needn't advertise for so many more?  Just because someone loves their children, they don't necessarily want more.  This letter from Elliot Baron was in the April 23 Key West Citizen:

Tourism labels are misleading

"Pro-tourism." What does it really mean?

Recently, there has been a local effort to label the never-can-get-enough approach to business as "pro-tourism." Any alternative view is labeled as "anti-tourism."

If you don't seek greater crowds next year than you saw this year, then you are "anti-tourism." If you aren't willing to accept the added pressures of traffic, noise, filth and incivility, then you are "anti-tourism." If you support a sensible balance, wherein cruise ship passengers do not overwhelm our infrastructure on any given day, then you are "anti-tourism."

Who allowed these extremists to hijack the word "pro-tourism" and label anyone who disagrees with their selfish goal of exploiting Key West as "anti-tourism?"

The problem with the word "tourism" is that it only refers to the money that those who are more than willing to sacrifice your quality of life are able to stuff into their pockets at the end of the day.

But of even less concern than [our] well-being is, to this self-ascribed "pro-tourism" clan, the people who are really receiving the short end of the stick — the tourists themselves. You see, the more-business-at-any-cost gang has no regard for the very tourists that they seek to fleece. It seems that "pro-tourism" actually translates to "anti-tourist."

I know a little bit about the ruthlessness of this group. In the past several weeks, I have received a bomb threat and a call to boycott my business. All the while, I consider myself "pro-tourism." For 15 years, I have offered an excellent product and value to tourists from all over the world. Many guidebooks regard my restaurant as one of the things that is still special about Key West.

Moreover, I consider myself "pro-tourist," and somebody had better start speaking up for [the tourists], or they are going to stop coming. In fact, residents and tourists' interests are closely aligned. Nobody wants to visit a place that is too crowded, even cruise ship passengers.

On March 11, the city scheduled five cruise ships on a single day. To call attention to poor planning on the part of our local government — during the busiest portion of the year — locals were encouraged to utilize their own public streets.

Protests are intended to call attention to issues. It received ample publicity before the event and the demonstration was carried in scores, if not hundreds, of newspapers. There are very few residents today who don't realize that there were five cruise ships in town on March 11.

Even before the event took place, a phone call was placed to my business threatening to kill me and blow up my restaurant. ... Since then, another "pro-tourism" extremist suggested in a letter to the editor on April 7 that business people who put their personal profits above the well-being of our residents and tourists should join him in a boycott of my business. You can guess with which company he turned out to be employed.

One of the interesting facts to emerge from all of this is that cruise ship passengers themselves agreed with the protesters. Following the event, postings cropped up on Internet bulletin boards from frequent cruisers that stated that, based on their experiences, Key West was overcrowded with even two cruise ships in port. Many felt that limits should be placed on all cruise ports. Cruise ship passengers agreed: Overcrowded ports are a bummer.

So who is benefiting? A small segment that puts its own short-term profit over the rights of residents to enjoy their homes and the expectations of our tourists to actually receive the vacation that they bought into.

How did this self-serving group ever lay claim to the title "pro-tourism?" By grabbing it like they grab everything else. Let's call them what they really are and reserve the term "pro-tourism" for those who at least have a shred of respect for our tourists.

Elliot Baron

Key West

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